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Getting Beyond Content Marketing Hype
The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. They will find it and be drawn to you and your products or...
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Content Marketing Is Nothing New
It cracks me up when a client calls and asks me about “this new content marketing thing”. Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! I came across this...
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Content Marketing and Social Business
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends It depends on what your goals are...
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Are you missing your best content generators?
I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff...
View Article4 things you need to do in 2016 to be a better content marketer
4 things you need to do to make 2016 the year you rock content marketing.
View ArticleMarketers, what’s your story?
As marketers, we often have an idea of who we believe our market to be, what they want, and what kind of messaging will work for them. But are we really just talking to ourselves? We can be too close...
View ArticleInfluencers! Must read > New Facebook guidelines for branded content
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.
View ArticleSocial media brings back old-school marketing
With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed.
View ArticleContent Marketers, what are your new years goals?
I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a...
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New Social Media Report, and What About UGC?
It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising...
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